Want to know how to harness the potential of email for marketing your business?
On Tuesday, February 1st, Email Expert Ron Cates will present a free workshop on precisely how to do it. Master email communications with this comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!
Get on the list for this event by clicking here. If you haven’t attended one of Ron’s presentations before, they are fun, informative, and inspiring. SBDC and CITD staff also speak at these presentations to get the word out about our free one-on-one counseling and low-cost training.
One important key is to keep your emails short! If people know they can open your email and get one great business tip that is under 200 words long, they don’t feel like it is eating up too much time to read it. You can always link to a longer blog post or article from the email so they can read more in depth information if they have time.
Daisy McCarty
Good point. In the seminar, the presenter explained how your company’s relationship with customers can dictate how long emails can be and how often they can be sent before stepping on subscribers’ toes. He recommended keeping more than one list. That way you can contact your most loyal customers more often, and newer customers less.