SBDC and CITD staff found value in a recent article on OPEN Forum about “haters.”
“A hater is pretty easy to spot—someone who is disgruntled enough to actively turn to every avenue they can find to talk about how much they hate you and your business. They often find their way onto social media, thanks to the low barrier of entry and promise that any invisible comment can find its way onto the highly visible first page of Google results,” writes Rohit Bhargava.
This illustrates what our small business advisors think is the #1 reason to get on social media: to listen. We have had many clients who won’t check out their profiles on Yelp, or start profiles on Facebook, or open Twitter accounts… simply because they don’t want to hear any negative comments. But those comments are going to happen whether you’re on social media or not. Wouldn’t you rather be able to respond? Wouldn’t you like to hear the positive comments that are also happening?
The article also brings up a great point that being able to respond to haters means you can convert them into supporters: “If you can find a way to fix that experience and make it right, that same person can be transformed into your biggest advocate.”
To check out 4 other reasons why you should not be scared away from social media by haters, read the entire article on American Express OPEN Forum…