Many SBDC clients have established a website, and even a blog, but are hesitant to get into social networking platforms like Facebook and Twitter. However, there are many reasons why you should:
- According to Constant Contact, 73% of small businesses use social media for marketing. Would you rather the customers there purchase from those businesses instead of yours?
- Moms are almost twice as likely to become fans of brands or products as they are of celebrities on social networks (Parenting Group)
- Black internet users check into to Twitter twice as much as Hispanics and four times as often as Whites, according to the Pew Research Group.
- Fashion and cosmetics brands are the most active on Facebook (L2 Think Tank)
Bottom line: a variety of consumers are using these platforms, so that’s where you should want to be. These forums are no longer just for niche industries or giant corporations, they are a legitimate place for customers to have a conversation with businesses. That conversation is going on whether or not you’re there… don’t you want to have a say?
Getting started with social media can be a little complicated, but the SBDC is here to help. Call us at 619-482-6391 to schedule an appointment with a small business advisor to discuss your options and best practices.
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