Many small businesses think Customer Relationship Management tools are too expensive for the benefits they yield. But the San Diego Regional Chamber of Commerce is offering a new resource that is reasonably priced and offers a variety of features.
ChamberZoom is a powerful, web-based suite of software applications that provides a consolidated platform for small businesses to create and manage their own websites, customer databases, marketing campaigns, invoicing and much more. It can easily take the place of numerous applications or software programs that cost businesses as much as $200 a month if purchased separately.
“The Chamber has developed a comprehensive business resource that we can offer at the most affordable price in the industry,” said Doug Holman, vice president of membership at the San Diego Regional Chamber of Commerce. “With ChamberZoom, there is no need to subscribe to multiple software platforms that promise to make your life easier, but aren’t compatible. This tool is a one-stop-shop that will eliminate one or more monthly fees businesses may currently be paying.”
ChamberZoom is specifically designed to be the perfect marketing and operational management solution for small businesses, micro-businesses, sole proprietors, salespeople, nonprofits, teams, and so many other types of organizations. Through ChamberZoom, users can manage email and SMS campaigns, implement customer surveys, host their website and online stores, manage customer contacts and invoicing, monitor customer relationships, and oversee project management. Free training in all aspects of the software and set-up assistance is also available to new users, who can have their contact data transferred and email templates recreated.
The application is available for $9.95 per month and is available to all businesses, even those outside of San Diego. For more information about ChamberZoom, please visit www.chamberzoom.com.
Alternatives to ChamerZoom include SAP, Oracle, SalesForce and Microsoft Dynamics. Other tools are entering the marketplace, as well. It is likely that content management systems like Vertical Response, Constant Contact, and even open source programs may offer CRM tools in the future.

SaaS really is making even the more advanced business management applications affordable. Small businesses still find it challenging to devote time to learning a new system. It’s nice to see that free training is offered so users can choose which apps are most critical to learn first.
Daisy