During the holidays, the pressure is on small business owners to make sales. Many entrepreneurs are tempted to offer deep discounts or free items. But SBDC and CITD Small Business Advisor recently came across an article that explains why doing so may harm your long-term sales potential. On Business Week, Steve McKee says, “There’s nothing wrong with offering the occasional sample freebie as long as you don’t undermine your brand’s value.” Read more…
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Tags: assistance, budget, discount marketing deal, email marketing, entrepreneur, entrepreneurship, financial planning, groupon, help, leads, management, marketing, net profit margin, resources, sales, sbdc and citd, sbditc, small business
Groupon and similar deal sites convince small business owners to offer deep discounts in the hopes of attracting hordes of new customers. Sadly, some small businesses end up regretting the decision to offer a discount marketing deal. Here’s why: Continue reading ‘Should you participate in a Groupon?’
Tags: assistance, budget, business plan, customer service, entrepreneur, entrepreneurship, financial management, financing, help, leads, loans, management, marketing, resources, sales, sba, sbdc and citd, sbditc, small business, small business financing, tax planning, taxes, training, workshop
Tags: entrepreneur, entrepreneurship, financial management, leads, management, sbditc, small business
At the SBDC and CITD, our clients tell us about their business financials which larger downard industry-wide trends. But recently we heard about an industry which is growing and prospering despite the economy: craft beer. Continue reading ‘A Thriving Industry in Tough Economic Times’